Engines of
Expression
extending design systems with editorial flair
Jason Pamental (@jpamental) / Principal Designer @ Chewy.com
ATypI Brisbane / 18 April, 2024
ATypI Tech Talks 2022
Content—and intent—should inform design
Well that sounds great
but how the #%$! do I do that?
(just for you, David)
Design System Typography
Product Styles
Editorial Styles
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Design Systems are palettes of possibility
but we still have to design with them
Graphic design will save the day
if only the web could do ‘ __________’
Early 1950’s travel poster promoting tourism in Brasil by the artist Joa
Web Typography News, 3 April, 2019
The wonderful thing about Leos is that Leos are wonderful things. How do you like them apples?
Type Talks, January/February 1960
Web Typography News, 16 March, 2019
Well hello there!
This is Leo. He’s really happy you’re here. If you wouldn’t mind, maybe you could just stay right there and wait for him to come say hi.
Capp Street Project spread designed by Jennifer Morla
Web Typography News, 29 February, 2020
Leo takes charge
There’s nothing Leo likes more than being part of the team. And by being part of the team we mean ‘bossing everyone around like he owns the place’. Which, to be fair, he sort of does.
‘Tribune De Lausanne, 1955’ by Herbert Leupin
Web Typography News, 10 April, 2020
Leo on parade
You’d be hard pressed to find a more glorious sight than a freshly fluffed puffle. And Leo wants you to know that is fluff is indeed very fresh. So just sit back and take in the glorious puffle fluffery like nothing else you’ve ever beheld.
Also, he has a ball.
Variable fonts enable unique design decisions
based on the actual content itself
